Whenever people hear about SEO in healthcare web design, all that comes to mind is having an army of back links and analytics. Whereas back linking and analytics are important in any SEO strategy, they are neither the core nor the only components of the system. Content and the social media are vital too when you think about ranking a healthcare website. Presented below are a few tactics you can employ for your healthcare website SEO:
Analyze your competition
Analyzing your competition will give you an insight into what is currently working for them so that you can tweak them for better results. The idea is not to copy what they are actually doing, because this will be counterproductive in your case. Through the analysis, you will discover their best performing keywords, an insight into their social media strategies, the quantity as well as quality of their back links, the nature of their content and much more. You can use this information to create a strategy that will give you very good results for your healthcare website.
On-page optimization involves creating your website’s structure in a manner that it will appear friendly to both users and the search engines. On-page optimization is a bit technical and you could use the help of your web developer to get it right. Basically, it will involve doing the following on your site’s structure:
- Adding unique meta tags for the title, headers and description
- Shortening urls
- Using both short tail and long tail keywords in the content appropriately
- Adding social media buttons
- Creating appropriate internal links between different pages within the website
- Optimizing all the images used in the site appropriately
With proper on-page optimization, you will be well on your way to getting lots of free and targeted traffic from the search engines.
Make the website mobile responsive
Best medical web design must feature mobile friendly websites. Mobile devices have become part of the majority’s life in the current times and the number of users accessing the internet via mobile devices is on a very strong ascent. Search engines like Google have also started rewarding mobile friendly websites with better rankings as it is believed that they offer a good user experience. There are thus valid reasons why ever healthcare website must be optimized for mobile devices, especially for search engine optimization purposes.
Fresh original content
Content remains king when talking about any form of online marketing, including marketing for healthcare. By providing your audiences with quality content, you won’t just demonstrate to them your value and expertise over time, but also you will give them a reason to keep coming back to your website each and every time. Additionally, if you can continue providing fresh and original content on a regular basis, the search engines will reward you with higher rankings, leading to more traffic to your website. Feel free to vary the type of content to include articles, blog posts, videos, info graphics etc.
Incorporate local search marketing
Local search is considered as one of the most important verticals in healthcare marketing because patients must visit the physical location of the healthcare provider in order to be served. This makes local marketing such an important component of medical SEO and it is imperative to have the name of your organization, the address and the phone number updated in local resources such as Foursquare pages, Local Pages and Google+ amongst others. By including such information, the search engines will associate the correct location with your business and this won’t just work wonders in the rankings, but also increase the trust amongst your online visitors because they will see you as a real establishment with a physical location.