With the advent of the digital age, it is prudent for all the medical practitioners to invest in medical marketing to complement their other marketing methods. In the past, doctors and healthcare professionals relied on word of mouth, hospital affiliations and insurances companies to get the word out there about their practices, and whereas such methods worked well and are still giving good results, adding professional medical website marketing will lead to more impressive results. If you are still on the fence on whether or not investing in medical marketing is right for your practice, here are some few reasons to convince you otherwise:
It becomes easy for medical institutions with a good brand image to acquire new customers. As a matter of fact, those who are susceptible to even the smaller diseases are more comfortable visiting a facility with a good reputation and not just any other, even though the disease may not be life threatening. Through medical marketing, you give your practice or facility a chance to benefit from professional and consistent branding services which will attract more people and remind them constantly about the services you have to offer.
Easy communication with the patients
One method to stay relevant and keep past and present patients interested in your medical services is to share with them valuable and relevant information on the various conditions bothering them. An easy way to achieve this is to send out a newsletter on a regular basis. But before you can start sending out your newsletter sequences, you must collect the email addresses of those who willingly express that they would like to get the newsletters from you. This can be done either by sending out niche emails and also collecting emails addresses of those who visit your website. This can only be possible through the services of a professional medical marketing company.
Medical marketing has a higher Cost per Patient Acquisition
Surveys have revealed that medical practices are struggling to lower down the cost of patient acquisition. It is estimated that the average cost is about $314 and $348 when print and TV are used for marketing, but through digital marketing, these costs can be reduced by up to 30% to an average of about $149. Evidently, medical marketing is a viable option for every practice that wishes to reduce the cost of patient acquisition.
Allows you to target patients with specific conditions
Unlike the print media and traditional broadcasts where the targeting is very limited and some time not possible, medical marketing makes it possible for you to target patients with specific conditions or who are interested in getting certain types of treatments. Additionally, you can target patients based on their gender, age and locations amongst other demographics. The targeting abilities available in medical marketing are a cost-saving luxury never witnessed in the traditional approaches.
Gain online presence
Medical marketing allows practitioners and facilities to gain some online presence which will be very instrumental in the growth of their practices. With a well designed website and accurate medical SEO, potential patients will easily find and connect with you and your facility. You can also use the social media to increase the interaction between you and your patients, and this will not just put you closer to your patients, but also will help in spreading your brand further in the internet.
Allows you the advantage of data driven marketing
One disadvantage of using the traditional marketing techniques for medical marketing is that tracking performance is very difficult. With the current digital options, however, data driven marketing has become the top concern of most marketers and medical marketing makes it easy to use data to make decisions, thus leading to more accurate results and low cost of marketing.