The question on whether or not medical services need online marketing should not arise because, with the advent of the internet and the immense influence of social media, every business, service-based or goods-based, must have an online presence. And a website is the most effective way to have this presence. Here are some of the compelling reasons why medical services need online marketing:
More patients are online
Recent statistics show that 64% of customers search for local doctors and medical services online. Gone are the days when referrals and word of mouth used to be the main marketing tools in the medical field. With a society oriented towards the internet and the immense adoption of social media, medical services that don’t engage in any form of online marketing are doomed to fail.
It is easier to get the right audience
The tools available for online marketing make it easier to target specific audiences that would be highly interested in your practice. For example, if you are a cosmetic surgeon, there are vibrant demographics you could easily target and share more about your services. In this way, you gain trust and authority amongst them, hence, making it easy to sign up for your procedures. This is only possible through targeted online marketing.
Easier to interact and engage with patients
Through online marketing, medical practitioners have easy and efficient ways of engaging and interacting with their current and potential clients. Whether it is through regular podcasts, email and newsletters or active interactions on social media, practitioners can now access their patients more easily and efficiently.
Your competitors are doing it
While you deliberate on whether or not to engage in online marketing for your medical practice, your competitors are already doing it and reaping huge rewards. The more you wait before trying it out, the more you lose out on potential customers as well as a chance to grow your medical practice.